Published: 03 July 2017 by: Kate Webster


Summer is in full swing in the Northern hemisphere and Switzerland is encouraging travellers to take advantage of the season and get back to nature. 

Switzerland’s 2017 summer campaign showcases three new themes: ‘My Swiss Experience’, ‘Wildlife Watching’, and ‘Alpine huts’. The ‘Back to Nature’ focus is to inspire nature-lovers to discover the many different experiences on offer around Switzerland and also encourage city dwelling couples to take a break and re-connect with Mother Nature.

My Swiss Experience offers visitors the opportunity to explore the country and regional diversities via various experiences and encounters, both new and old hosted by locals. Travellers researching online will find more than 700 suggestions, all of which are listed and searchable via categories including interests, regions, duration, seasons and other filters.

Wildlife Watching is perfect for animal-loving couples, featuring a range of encounters with Switzerland's incredible wildlife. More than 100 day packages (ranging from one to seven hours) are available, where couples will get to see and learn about the behaviours of the likes of ibexes, chamois, vultures, beavers and many other species in their natural habitat.

Alpine Huts is perfect for those looking to stay close to nature and away from the hustle and bustle of city life. For the first time, travellers have direct access to traditional alpine huts that have been used for generations as summer residences by local cheese makers or shepherds. While some huts have been luxuriously refurbished, most huts remain in their original form without mod-cons such as dishwashers, hot tubs, cable TV and broadband.

A treasure trove of resources, My Switzerland has plenty to inspire a Swiss getaway. For more information, visit the website here

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