The Whitsundays is showcasing its ‘hidden secrets’ in a new marketing campaign for the region.
The ‘More to Explore’ campaign targets the ‘drive’ market within a 400km radius of the Whitsundays, and aims to increase awareness within the region that is “in everyone’s backyard”. The campaign will remind visitors about the wide variety of activities on offer and introduce them to new attractions they might not have considered.
The launch of ‘More to Explore’ is backed with special offers from accommodation houses, tours and trips, aimed at increasing visitation to the region in the traditionally quieter period of March through June.
With activities like snorkelling off the beach in Bowen, wining and dining in Airlie Beach, catching a barramundi in Proserpine, discovering the hinterland around Collinsville, or cruising the islands, the Whitsundays has it all.
“We are very well-known for our iconic attractions such as Whitehaven Beach and our easy access to the Great Barrier Reef, but we also have waterfalls and walking trails, outback cattle stations and inland dams for fishing, waterskiing and picnics, and we have one of the longest stretches of subtropical rainforest in Australia,” said Tourism Whitsundays CEO, Craig Turner.
To check out the special offers, go to the More to Explore website.