Published: 21 July 2016 by: Kate Webster

Emirates introduces amenity kit in Economy-class

Couples flying Emirates can now enjoy a more comfortable travel experience with the launch of the world’s first interactive amenity kit in Economy Class.

The stylish new amenity kits utilise augmented reality (AR) technology to unlock immersive content on mobile devices.

The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.

Including all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks, the kit bag features specially tailored items that match the style of each bag. The multipurpose pouches are made of Neoprene material - a water resistant fabric - and is designed to be reused after the flight to store anything from devices to cosmetics or stationery.

Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags. By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices. Emirates partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience.

The cutting edge bags are part of Emirates’ continued product enhancement to improve comfort and convenience for Economy Class passengers. The entertainment on the app complements Emirates’ award-wining inflight entertainment system – ice Digital Widescreen - which has recently clinched its 12th consecutive award for ‘World's Best Airline Inflight Entertainment’ at the Skytrax World Airline Awards 2016.

Passengers across all classes can enjoy over 2,500 channels of entertainment and free Wi-Fi on board all A380s and most B777s.The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.

 

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