Hawaiian Airlines has launched a new auction upgrade service that allows guests to elevate their in-flight experience by bidding on available First Class seats when traveling between Hawai‘i and North America.

Travellers can now bid for an upgrade with the First Class Auction Upgrade Bid, something Hawaiian Airlines managing director travel products, Miranda Scott is very excited about.

“Travellers have different options when planning trips to Hawaiʻi, which is why the airline is committed to providing each guest with unique offerings and exceptional benefits,” Scott said.

Bid Up, managed by Plusgrade, is a simple and easy-to-use service available to all ticketed main cabin guests whose itinerary contains at least one segment between Hawai‘i and North America operated by Hawaiian Airlines.

Eligible guests will receive a Bid Up email approximately 10 days prior to departure inviting them to bid for available First Class seats and those successful bidders will be notified 48 hours prior to departure.

So what does your bid win you in business class? Hawaiian’s First Class cabin means you can take two complimentary checked bags with Priority Baggage handling; expedited check-in lines; access to Hawaiian Airlines Premier Clubs; priority pre-boarding; award-winning regional cuisine from acclaimed Chef Chai Chaowasaree; unlimited in-flight beverage service; free access to the latest movies, hours of TV and music programming; and much more.

To find out more visit the website here.