If you've ever been to Tahiti, chances are you have been embraced by Mana. Mana is the "special aura, energy and power that embraces the islands of Tahiti, leaving visitors feeling richer and more connected."
That's according to the Tahiti Tourisme Director Australia and New Zealand, Robert Thompson, who says Mana is unique to the Polynesian way of life, and thus why it is the focus of Tahiti Tourisme's latest campaign, Embraced by Mana.
Highlighting the incredible diversity of Tahiti, from its crystal clear lagoons, friendly people, vibrant culture and opportunity for ultimate adventure or relaxation, the new mantra emphasises the distinguishing features of Tahiti from other popular romantic getaway locations.
The first instalment of the campaign has been rolled out on the Tahiti Tourisme website and social media platforms, so, discover Mana for yourselves.