As part of the "Discover Thainess" campaign, the Tourism Authority of Thailand (TAT) is recommending 12 hidden gems that tourists must not miss when they are in the kingdom.
Just as the name suggests, the campaign highlights 12 parts of Thailand that are not the usual stomping grounds for tourists. The aim is to help visitors explore beyond the stunning islands and major hotspots.
The campaign features 12 of Thailand’s 77 fascinating provinces, assigned into five regions: North, Northeast, East, Central, and South.
In the North, there’s Lampang, where it’s said that time stands still; Nan, the most remote province in Thailand; and Buriram, where ancient Khmer ruins are the main attraction. In the Central region there’s Samut Songkhram and Ratchaburi, famed for their unique river-based lifestyles, and art and craft communities, respectively. Each and every province has its own unique cultural, historical and natural attractions.
A trip to an established destination (think Phuket, Koh Samui, Chiang Mai, Bangkok etc) and one of these “12 hidden gems” is an opportunity to combine a fantastic holiday in a renowned Thai hotspot with the exciting chance to discover something new in this glorious Kingdom. Which will surely give travellers something extra to remember from a trip to the Land of Smiles.
Discover more: Thailand’s 12 Hidden Gems