Flybuys and Velocity Frequent Flyer announced an Australian-first partnership that will open up brand new travel opportunities for shoppers, earning points faster by linking the two accounts.
Members of flybuys and Virgin Australia’s loyalty program Velocity Frequent Flyer can link their memberships enabling them to transfer their flybuys points to Velocity Frequent Flyer Points and eEarn Status Credits with Velocity Frequent Flyer when shopping at Coles, Coles Online, Liquorland or First Choice Liquor by presenting their flybuys card.
Coles is the first and only Australian retailer to allow its loyalty members to earn airline Status Credits with an Australian frequent flyer program when making grocery and liquor purchases.
Meanwhile, Velocity Frequent Flyer becomes the first Australian frequent flyer program to allow members to earn Status Credits with a supermarket partner. The benefit of this is Velocity members who link their membership to flybuys have the opportunity to move through the Velocity status tiers faster to receive eligible benefits.
Velocity members who link their membership to flybuys will be able to boost their Points balances to redeem flights with Virgin Australia and Velocity’s 12 other world-class partner airlines, simply by shopping at Coles or any of flybuys’ 27 partners and presenting their flybuys card.
flybuys General Manager, Adam Story said they were thrilled with the partnership that will help members fly faster by simply transferring their flybuys points to Velocity Frequent Flyer Points to redeem for a flight.
“flybuys has more partners than any other Australian supermarket loyalty program. That means we give flybuys members more opportunity to collect points faster, not just by shopping for groceries at Coles, but also by paying for everyday expenses such as fuel, clothing, homewares, energy bills, car, home and health insurance and gym memberships with one of our partners, and on all spending on a Coles or NAB flybuys credit card,” Story added.
Velocity Frequent Flyer CEO Karl Schuster said they were also delighted with the partnership which offers the “most compelling proposition between an Australian frequent flyer program and a supermarket group.”
“Millions of Australians do their grocery shopping every day at Coles and this new partnership will make it easier for them to attain their dream holiday with Virgin Australia. Velocity and flybuys have created an unrivalled proposition in the Australian market by providing the opportunity for members to earn Status Credits when they do their grocery or liquor shopping and present their flybuys card, which we know is extremely valuable to our members. This is the only way a Velocity member can earn Status Credits outside of flying,” Schuster said.
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